Red also has a special place in Asian culture. Red symbolizes excitement and passion, and that certainly makes it a fitting choice for martial arts. It’s very common for martial arts companies to choose the colors red and black for their logos. Whatever you choose, make sure that it doesn’t copy what your competitors do. Some other options include the use of animals – many martial arts studios use images of dragons and tigers in their logos – or the use of Asian characters and symbols. You can do that too, but if you do, it’s important to find a way to make the iconography of your logo unique. Many martial arts companies choose images of martial artists to incorporate into their logo. The iconography you choose for your logo must give the people who see it a clear idea of what you do. Let’s talk about the key elements of logo design. The logo you choose should be simple and memorable, offering a clear indication of your industry without lapsing into cliché. The first element of branding to consider is your logo.
That means that in order to attract new students and grow your business, you have to find a way to stand out from the competition. Unless your studio is located in a small town, the chances are good that you have significant competition from other studios and dojos in your area. Marketing in the martial arts industry poses some particular challenges.
